The State of Screening Compliance
Q1 2024
Objective
Create a integrated marketing campaign for our State of Screening Compliance Report. Campaign included ungated TOFU content, LinkedIn Ads, newsletter placements, content syndication, and direct mail driving to MQL conversion page.
- Highlight our 2024 State of Screening Compliance Report
- Focus on compliance content for businesses of all sizes
- Emphasis on data through visualizations gathered for report
Solution
Create a visual report in both a digital and print ready format complete with data visuals that can serve as ads and the foundation for a campaign identity.
Results
After only one month the campaign influenced 275k in pipeline proving to resonate with the compliance audience.
Role
Ad, campaign concept, and direct mail design. Lead Report and Web Designer: Kelly Zerbe. Collaboration with Ad Conversion for launch and ad optimization.
Linkedin Ad campaign
The State of Screening Compliance report was the primary asset we chose to direct traffic to. Webinar and demo ads we used for retargeting.
Gated asset landing page
This landing page was the gate for the State of Screening Compliance report. You can see the same visual identity elements for the campaign applied throughout the page.
Direct mail
During the second phase of the campaign direct mail was send to key accounts. This mail included a 18x24in poster of the State of Screening Compliance Report and a silicone airpod case. The airpod case contained a QR code prompting the prospect to schedule a meeting to receive the airpods to fill the case.