Healthcare Audience Campaign at Checkr
Q3 2023
Objective
Create a integrated marketing campaign for our Healthcare - Ideal Customer Profile to raise awareness for the Checkr brand in this space. Top of funnel assets included a use case page on Checkr.com and ungated content assets, with retargeting driving users to content downloads and an MQL landing page.
- Highlight our product features including FACIS screenings
- Focus on quality patient care
- Include our key value props of smooth, safe, and fast
Solution
Develop a visual system for the campaign including a mix of customer and stock photography, product visuals featuring healthcare screenings, and a bold eye catching color palette.
Results
This campaign generated $3M in Pipeline and saw a +56% YoY increase in pipeline created in the healthcare segment.
Role
Concept creation, art direction, design. Collaboration with Famous Folks for animation of motion ads and Ad Conversion for launch and ad optimization. Customer Photography by Stephanie Dolan.
Linkedin ads - Static
With a focus on patient care and healthcare specific screenings these Linkedin ads highlight both the importance of hiring the best healthcare talent to provide the best patient care and the Checkr product offerings.
Campaign landing page
The landing page for this campaign served as the primary location for ads and additional retargeting for campaigns. The campaign pillars were featured at the top of the page and additional ungated and gated assets were featured at the bottom of the page.
Campaign photography
This campaign was able to feature a combination of customer (The Mann Eye Institute) and stock photography. This allowed for the flexibility needed for the campaign to showcase people in combination with product visuals and background checks, while still allowing for photography to serve as customer proof.
Product visuals
As part of the Checkr system we create simplifications and abstractions of the Checkr product to support our marketing storytelling. Additional product visuals were created to support this campaign and highlight healthcare specific product features and screenings.
Guide to Healthcare Background Checks
Guide used for retargeting ads for LinkedIn BOFU PDF ads.